The Benefits of Behaving Badly: Successful Regulation by Planned Deviation

  • Vale, R. C. D. (Speaker)
  • Rik Pieters (Speaker)
  • Marcel Zeelenberg (Speaker)

Activity: Talk or presentation › Oral presentation

Description

Association for Consumer Research- North American Conference 2014, competitive paper “The Benefits of Behaving Badly: Successful Regulation by Planned Deviation”, co-authored with Marcel Zeelenberg, Baltimore, USA, October 2014.
PeriodOct 2014
Event titleAssociation for Consumer Research- North American Conference 2014
Event typeConference
LocationBaltimore, United StatesShow on map