Activity: Talk or presentation › Oral presentation
Description
Silva, S., Martins, C., and Casais, B. (2024). The Effect of Cause-Related Marketing in the Purchase Intention of Younger Generations in the Luxury Retail Industry, 23rd IAPNM (International Congress on Public and Nonprofit Marketing), Covilhã, Portugal, 3-5 July.
Period
3 Jul 2024 → 5 Jul 2024
Event title
23rd IAPNM (International Congress on Public and Nonprofit Marketing)