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The Effect of Cause-Related Marketing in the Purchase Intention of Younger Generations in the Luxury Retail Industry - An Analysis in the Chinese Market
Silva, S.
(Supervisor)
Iek Cho U (Student)
Research Center in Management and Economics (CEGE)
Activity
:
Supervision
Period
16 Jun 2023
Held at
University of Saint Joseph
, Macao
Degree of Recognition
Master
X