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The Impact of Copycat Packaging Strategies on Private Labels Adoption
Vale, R. C. D.
(Speaker)
Pedro Verga Matos (Speaker)
Católica Lisbon School of Business & Economics
Católica Lisbon Research Unit in Business and Economics (CUBE)
Activity
:
Talk or presentation
›
Oral presentation
Description
7th Global Brand Conference 2011, competitive papers “The Impact of Copycat Packaging Strategies on Private Labels Adoption”, Oxford, UK, April 2011.
Period
Apr 2011
Event title
7th Global Brand Conference 2011
Event type
Conference
Location
Oxford, United Kingdom
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