The impact of different appeals on the performance of the Facebook advert

Miguel Morais Carvalho de Oliveira (Student)
Costa, A. I. D. A. (Supervisor)

Católica Lisbon Research Unit in Business and Economics (CUBE)

Activity: Supervision

Period	2015
Held at	Universidade Católica Portuguesa
Degree of Recognition	Master

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Student theses
The impact of different appeals on the performance of the Facebook advert
Student thesis: Master's Thesis