The impact of different creative display techniques on brand and purchase outcomes

Maher Georges Elmashhara (Supervisor)
Beatriz Monteiro da Rocha (Student)

Research Center in Management and Economics (CEGE)

Activity: Supervision

Period	17 Jul 2024
Held at	Universidade Católica Portuguesa
Degree of Recognition	Master

Related content

Student theses
The impact of different creative display techniques on brand and purchase outcomes
Student thesis: Master's Thesis