The impact of on-package celebrities endorsement: a comparison between national brands and private label

Vale, R. C. D. (Speaker)
Pedro Verga Matos (Speaker)

Católica Lisbon School of Business & Economics
Católica Lisbon Research Unit in Business and Economics (CUBE)

Activity: Talk or presentation › Oral presentation

Description

48th European Marketing Association Conference- EMAC 2019, competitive paper, "The impact of on-package celebrities endorsement: a comparison between national brands and private label," co-authored with Pedro Verga Matos, Hamburgo, Germany, May 2019.

Period	May 2019
Event title	48th European Marketing Association Conference- EMAC 2019
Event type	Conference
Location	hamburg, GermanyShow on map