The Market Power of Private Labels – Retailer’ Brand And Industry Effect

Vale, R. C. D. (Speaker)
Pedro Verga Matos (Speaker)

Católica Lisbon School of Business & Economics
Católica Lisbon Research Unit in Business and Economics (CUBE)

Activity: Talk or presentation › Oral presentation

Description

European Marketing Association Conference (EMAC) 2012, competitive papers “The Market Power of Private Labels – Retailer’ Brand And Industry Effect” (co-authored with Verga Matos, Pedro), Lisbon, Portugal, May 2012.

Period	May 2012
Event title	European Marketing Association Conference (EMAC) 2012
Event type	Conference
Location	LISBOA, PortugalShow on map