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The Power of Online Advertising: How Hedonic and Utilitarian Appeals on E-mail Newsletters Can Impact Consumer Choices
Costa, A. I. D. A.
(Supervisor)
Católica Lisbon Research Unit in Business and Economics (CUBE)
Católica Lisbon School of Business & Economics
Activity
:
Supervision
Description
Gestão: Programa Internacional
Period
2015
Held at
Universidade Católica Portuguesa
Degree of Recognition
Master
X