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The Power of Store Brands: An Integrated Frameworf on the Drivers of Store Loyalty
Vale, R. C. D.
(Speaker)
Pedro Verga Matos (Speaker)
Católica Lisbon Research Unit in Business and Economics (CUBE)
Católica Lisbon School of Business & Economics
Activity
:
Talk or presentation
›
Oral presentation
Period
Apr 2013
Event title
8th Global Brand Conference 2013
Event type
Conference
Location
Porto , Portugal
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