The Power of Store Brands: An Integrated Framework on the Drivers of Store Loyalty

Vale, R. C. D. (Speaker)
Pedro Verga Matos (Speaker)

Católica Lisbon School of Business & Economics
Católica Lisbon Research Unit in Business and Economics (CUBE)

Activity: Talk or presentation › Oral presentation

Description

INFORMS Marketing Science Conference 2013, competitive paper “”The Power of Store Brands: An Integrated Framework on the Drivers of Store Loyalty, (co-authored with Verga Matos, Pedro), Istanbul, Turkey, July 2013.

Period	Jul 2013
Event title	INFORMS Marketing Science Conference 2013
Event type	Conference
Location	Istanbul , TurkeyShow on map