The Role of a Virtual Influencer’s Friend on Endorsement Success

  • Maher Georges Elmashhara (Main Examiner)

Activity: Examination

Description

Supervisors: Susana Costa e Silva & Roberta De Cicco
Period2022
ExamineeCatarina Sofia Sousa Reis
Examination held at

Keywords

  • Examiner
  • Jury Member
  • Master Thesis