To what extent do social media platforms influence the purchase intention of skincare products online? – Female behavior in online purchase skincare products – the case of Macau

  • Silva, S. (Participant)
  • Wong Chi wai (Student)

Activity: Supervision

Description

2023: Wong Chi Wai – To what extent do social media platforms influence the purchase intention of skincare products online? – Female behavior in online purchase skincare products – the case of Macau (Master thesis presented at University of Saint Joseph, Macau, China)
Period2023
Held atUniversity of Saint Joseph, Macao
Degree of RecognitionMaster

Keywords

  • social media
  • influential marketing
  • skin care