Towards a typology of consumer-brand interaction on Facebook

Silva, S. (Speaker)

Research Center in Management and Economics (CEGE)

Activity: Talk or presentation › Oral presentation

Description

Machado, J. C., Salim, A. L., Vacas de Carvalho, L. Mendes, A. and Silva, S. (2015), “Towards a typology of consumer-brand interaction on Facebook”, in 44th EMAC (European Marketing Academy Conference), Leuven, Belgium, 26th-29th May. ISBN: 978-90-823-8330-0.

Period	26 May 2015 → 29 May 2015
Event title	44th EMAC (European Marketing Academy Conference)
Event type	Conference
Location	Leuven, BelgiumShow on map