Under which conditions do virtual influencers as brand endorsers provide positive outcomes? a systematic literature review

Silva, S. (Supervisor)
Roberta De Cicco (Co-supervisor)
Beatriz Rita da Cruz Pineda Fernandes (Student)

Activity: Supervision

Period	24 Jul 2023
Held at	Universidade Católica Portuguesa
Degree of Recognition	Master

Related content

Student theses
Under which conditions do virtual influencers as brand endorsers provide positive outcomes? a systematic literature review
Student thesis: Master's Thesis