Activity: Talk or presentation › Oral presentation
Description
52nd Association for Consumer Research Annual Conference, “Understanding Consumers’ Well-Being: Moving Consumption from Materialism towards Happy Hedonism”, co- authored with Rik Pieters, October 2021 (accepted for publication, competitive paper session; conference was held in digital format due to Covid pandemic).
Period
Oct 2021
Event title
52nd Association for Consumer Research Annual Conference