Understanding the mediating effects of the relationship between consumer’s need-for-touch and online purchase propensity: a comparison study between China and Portugal

Silva, S. (Speaker)

Research Center in Management and Economics (CEGE)

Activity: Talk or presentation › Oral presentation

Description

Silva, S. C. and Duarte, P. (2017), Understanding the mediating effects of the relationship between consumer’s need-for-touch and online purchase propensity: a comparison study between China and Portugal, in 43th EIBA (European International Business Conference), Milan, Italy, 14th –16th December. ISBN: 978 88 6493 042 8

Period	14 Dec 2017 → 16 Dec 2017
Event title	43th EIBA (European International Business Conference)
Event type	Conference
Location	Milan, ItalyShow on map