Using 3D animation in an Augmented Reality Digital Experience

Description

This research proposes to address how 3D animation applies in an Augmented Reality street art environment, which can be used as a medium for creative expression, or an artistic resource to incite and stimulate a response. It is based on physical location and context to boost its content and supply information or entertainment. According to Jeffrey Ian Ross's Routledge Handbook on Graffiti and Street Art, graffiti/street art can be seen as displays of the wider social structure, as well as the subcultural processes and micro-level interactions between graffiti/street art artists, and the broader community in which they function. Using digital methods like 3D modeling, animation, and interactivity, 3D Animation Artists and Street/Graffiti Artists can work together to create artworks that connect with the public space, generating a reply, in both digital and physical areas. This new medium gives users more control and choices over what to see or ignore, which makes it challenging to create a linear animation narrative. From an artist standpoint, this results in more freedom, in the creator's ability to convey specific concepts or more complex storytelling experiences. In collaboration with the street artist Guel, this study resulted in new meanings and dimensions, in the digital domain, to his original work, ensuring visual harmony between the digital and real elements. This method is relevant for discussing 3D animation in a new context while taking advantage of its storytelling capabilities, creating this way a complex project with different layers and room for personal interpretation.

Period	24 Mar 2022
Event title	Ink and Motion #1: International Conference on Animation and Comics
Event type	Conference
Organiser	School of Arts
Location	Porto, PortugalShow on map