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VI marketing: The role of perceived authenticity and social psychological distance in consumer behavioural intentions
Silva, S.
(Speaker)
Research Center in Management and Economics (CEGE)
Activity
:
Talk or presentation
›
Oral presentation
Description
Period
27 May 2025
→
30 May 2025
Event title
54th Annual Conference of the European Marketing Academy
Event type
Conference
Organiser
ESIC
Location
Madrid, Spain
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