Virtual influencer marketing: the role of perceived authenticity and social psychological distance in consumer behavioural intentions

Silva, S. (Supervisor)
Roberta De Cicco (Co-supervisor)
Joana Serra da Costa (Student)

Research Center in Management and Economics (CEGE)

Activity: Supervision

Period	2023 → 9 Dec 2024
Held at	Universidade Católica Portuguesa
Degree of Recognition	Master

Related content

Student theses
Virtual influencer marketing: the role of perceived authenticity and social psychological distance in consumer behavioural intentions
Student thesis: Master's Thesis