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Virtual Influencers’ Attributes Impact on Attachment and Purchase Intentions

Activity: Talk or presentation › Oral presentation

Description

Silva, S. Francisco, C., De Cicco, R. & Lages, C. (2023) Virtual Influencers’ Attributes Impact on Attachment and Purchase Intentions, EMAC Regional, 25-27 September, Lisbon.
Period25 Sept 2024 → 27 Sept 2024
Event titleEMAC Regional, Lisbon
Event typeConference
LocationLisboa, PortugalShow on map