Skip to main navigation
Skip to search
Skip to main content
Ciência-UCP | Universidade Católica Portuguesa Home
Help & FAQ
English
Português
Home
Units
Projects
Profiles
Research output
Activities
Prizes
Student theses
Press/Media
Datasets
Equipment
Impacts
Search by expertise, name or affiliation
What do managers think about the potential of success of CrM campaigns? Managers’ perspective regarding Cause-related Marketing
Silva, S.
(Supervisor)
Bruna Castanheira (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Period
2019
Degree of Recognition
Master
X