What is engaging content? Influence of social media type of message on consumer engagement

Tiago Paraty (Speaker)
Machado, J. (Speaker)
Martins, C. (Speaker)

Research Center in Management and Economics (CEGE)

Activity: Talk or presentation › Oral presentation

Period	May 2018
Event title	13th Global Brand Conference
Event type	Conference
Location	Newcastle, United KingdomShow on map

Related content

Research output
What is engaging content? Influence of social media type of message on consumer engagement
Research output: Contribution to conference › Abstract › peer-review