Skip to main navigation
Skip to search
Skip to main content
Ciência-UCP | Universidade Católica Portuguesa Home
Help & FAQ
English
Português
Home
Units
Projects
Profiles
Research output
Activities
Prizes
Student theses
Press/Media
Datasets
Equipment
Impacts
Search by expertise, name or affiliation
What is Engaging Content? Influence of the social media type of message on consumer engagement
Machado, J.
(Supervisor)
Martins, C.
(Co-supervisor)
Tiago Paraty (Student)
Research Center in Management and Economics (CEGE)
Católica Porto Business School
Activity
:
Supervision
Description
Master Thesis, Master in Marketing, Católica Porto Business School, Universidade Católica Portuguesa, Porto
Period
2018
Degree of Recognition
Master
X