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What is the impact of influential marketing on Generation Z's purchase intention?
Silva, S.
(Supervisor)
Cristiana R. Lages (Supervisor)
Research Center in Management and Economics (CEGE)
Activity
:
Supervision
Description
2024: Maria Luísa Teixeira de Castro Pereira - What is the impact of influential marketing on Generation Z's purchase intention? (co-supervised with Criatiana Lages)
Period
2023
→
2024
Degree of Recognition
Master
X