What is the impact of influential marketing on Generation Z's purchase intention?

Silva, S. (Supervisor)
Cristiana R. Lages (Co-supervisor)
Maria Luisa Teixeira de Castro Pereira (Student)

Research Center in Management and Economics (CEGE)

Activity: Supervision

Period	2023 → 15 Jul 2024
Held at	Universidade Católica Portuguesa
Degree of Recognition	Master

Related content

Student theses
What is the impact of influential marketing on generation Z's purchase intention?
Student thesis: Master's Thesis