When Retailers’ Ask us to do Things: The Impact of Requesting Consumers Co-participation on CSR Initiatives

Vale, R. C. D. (Speaker)
Pedro Verga Matos (Speaker)
Colaço, V. H. (Speaker)

Católica Lisbon School of Business & Economics
Católica Lisbon Research Unit in Business and Economics (CUBE)

Activity: Talk or presentation › Oral presentation

Description

43rd Annual ISMS Marketing Science Conference, “When Retailers’ Ask us to do Things: The Impact of Requesting Consumers Co-participation on CSR Initiatives,” co-authored with Pedro Verga Matos and Vera Colaço, University of Rochester, New York (USA), June 2021 (competitive paper session; conference held in digital format due to Covid pandemic).

Period	Jun 2021
Event title	43rd Annual ISMS Marketing Science Conference
Event type	Conference