XXII Annual Conference of the Italian Marketing Society (SIM)

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Description

Duarte P., Meneses S., Silva C.S. Tharakan R.R. De Cicco R.. “A Comparative Study on Consumption Values Driving Vegan Food Purchase Intentions”. Presented at XXII Annual Conference of the Italian Marketing Society (SIM) "The Marketing-Innovation Nexus. Past Insights for Future Challenges" , Università Parthenope, Naples, Italy, 10-12 September 2025.
PeriodSept 2025
Event typeConference
Locationnaples, ItalyShow on map