Critical review of the paper “Consumers un-tethered: A three market empirical study of consumers’ mobile marketing acceptance”

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Silva, S. (2014), Critical review of the paper “Consumers un-tethered: A three market empirical study of consumers’ mobile marketing acceptance” from Gao, T., Rohm, A.J., Sultan, F., Pagani, M. (2013), Journal of Business Research, December, Vol. 66, Issue 12, pp. 2536-2544; SLab Research Digest Volume 1, Number 1, Fall 2014.

Period23 Feb 2020

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  • TitleCritical review of the paper “Consumers un-tethered: A three market empirical study of consumers’ mobile marketing acceptance”
    Degree of recognitionNational
    Media name/outletSLab Research Digest Volume 1, Number 1, Fall 2014
    Media typePrint
    Country/TerritoryPortugal
    Date23/02/20
    DescriptionSilva, S. (2014), Critical review of the paper “Consumers un-tethered: A three market empirical study of consumers’ mobile marketing acceptance” from Gao, T., Rohm, A.J., Sultan, F., Pagani, M. (2013), Journal of Business Research, December, Vol. 66, Issue 12, pp. 2536-2544; SLab Research Digest Volume 1, Number 1, Fall 2014
    PersonsSusana Silva
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