O etnocentrismo invertido and o marketing

Press/Media

Description

Príncipe, F. and Silva, S. C. (2013), “O etnocentrismo invertido and o marketing”, in Marketeer, nº 199, February, pp. 71-73.

Period	1 Feb 2013

Title	O etnocentrismo invertido and o marketing
Degree of recognition	National
Media name/outlet	Marketeer
Media type	Print
Country/Territory	Portugal
Date	1/02/13
Persons	Filipe Príncipe, Susana Silva