Católica Lisbon Research Unit in Business and Economics (CUBE)

Activities

Activities per year 1981 2015 2017 2018 2019 2020

• 75 Supervision
• 3 Examination
• 2 Visiting an external academic institution
• 1 Organising a conference, workshop, ...
• 2 More
  • 1 Editorial work
  • 1 Oral presentation

Activities per year

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• What drives consumers’ decision on dining out patterns? the case of the Portuguese population

  Ana Isabel de Almeida Costa (Supervisor) & Maria Teresa Romão Ferreira Pereira da Silva (Student)

  29 Jun 2020

  Activity: Supervision

• Sustainability Labels as Heuristic Cues. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  João Niza Braga (Supervisor)

  2019 → 2020

  Activity: Supervision

• The Hedonic Stigma: How the consumer’s memory seeks shelter from hedonism in utilitarianism. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  João Niza Braga (Supervisor)

  2019 → 2020

  Activity: Supervision

• A COO study towards the Portuguese preference for national food goods. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  João Niza Braga (Supervisor)

  2019 → 2020

  Activity: Supervision

• Can We Seduce Customers to Buy Private Label Products by Using Irrelevant Attributes? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  João Niza Braga (Supervisor)

  2019 → 2020

  Activity: Supervision

• Promotions and Status Motives’ Influence on Green Products' Desirability. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  João Niza Braga (Supervisor)

  2019 → 2020

  Activity: Supervision

• Innovation in German SMEs and the influence of digitization - Evidence from firm level data

  Christian Peukert (Supervisor)

  2019

  Activity: Supervision

• MARKETING OPEN INNOVATION: HOW COMMUNICATING THE OPENNESS OF A FIRM’S INNOVATION PROCESS INFLUENCES CONSUMERS’ BRAND PERCEPTION

  Christian Peukert (Supervisor)

  2019

  Activity: Supervision

• Audience’s Motivations to attend Classic Theatre: Challenge or Threat? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2018 → 2019

  Activity: Supervision

• One-session mindfulness meditation interventions. MSc in Psychology in Business and Economics

  João Niza Braga (Co-supervisor) & Andrew C. Hafenbrack (Co-supervisor)

  2018 → 2019

  Activity: Supervision

• How millennials perceive influencers and its impact on purchase intentions. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2018 → 2019

  Activity: Supervision

• Children Toy’s Brands: The effect of nostalgia appeals on purchase likelihood and gift giving.. MSc in Business, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2018 → 2019

  Activity: Supervision

• The effect of Psychological Distance on Anticipatory Guilt related to Hedonic Consumption: An Explanation based on CLT. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2018 → 2019

  Activity: Supervision

• Nudging consumer behaviour in a restaurant setting through innovation: increasing legumes consumption by promoting healthier choices

  Ana Isabel de Almeida Costa (Co-supervisor)

  2018 → 2020

  Activity: Supervision

• On-Demand Music Streaming and Its Effects on Music Piracy

  Fernando Machado (Supervisor)

  2018

  Activity: Supervision

• How the shopping context affects the consumer decision making process. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  João Niza Braga (Supervisor)

  2018 → 2019

  Activity: Supervision

• Give us the power! How a firm’s empowerment philosophy affects consumers’ purchase intention, future loyalty intention, word-of-mouth intention and hedonic experience. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2018 → 2019

  Activity: Supervision

• Uma análise dos serviços de música streaming e dos seus consumidores

  Fernando Machado (Supervisor)

  2018

  Activity: Supervision

• The effect of performance brands and group identification on consumers’ expected performance and psychological well-being. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2017 → 2018

  Activity: Supervision

• Products and their representation in memory: the impact of shopping channels. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2017 → 2018

  Activity: Supervision

• The devil wears Prada: counterfeit in luxury goods. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2017 → 2018

  Activity: Supervision

• The Power of Threat & Identity in the Beer Industry. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2017 → 2018

  Activity: Supervision

• Does moral branding on the organic cosmetics’ market influences self-licensing effects on consumer’s choice and anticipated guilt? MSc in Business, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2017 → 2018

  Activity: Supervision

• A study on the impact of the first federal funds interest rate hike since the global financial crisis on market expectations and risk preferences

  José Corrêa Guedes (Supervisor)

  2017

  Activity: Supervision

• The growing tendency of selling luxury goods in online platforms, and strategies that luxury houses can implement. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2017 → 2018

  Activity: Supervision

• The Influence of Psychological Distance on the Effects of Music Congruency in Consumer Behavior. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2017 → 2018

  Activity: Supervision

• Give me a break: How psychological distance affects consumers’ expected experience of a break during a positive experience? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  João Niza Braga (Supervisor)

  2017 → 2018

  Activity: Supervision

• PRIMEMEAL - Using consumer psychology to promote healthier meal choices

  Ana Isabel de Almeida Costa (Supervisor)

  2017

  Activity: Supervision

• Introducing Variable Pricing at The Cinema: Its Effects on Viewer Choices, Habits and Perception

  Fernando Machado (Supervisor)

  2017

  Activity: Supervision

• Riders on the Storm: A risk preference profiling on investors who rode the subprime financial storm

  José Corrêa Guedes (Supervisor)

  2017

  Activity: Supervision

• Equity Valuation Using Accounting Numbers on Internet and IT Service Firms

  José Corrêa Guedes (Supervisor)

  2017

  Activity: Supervision

• Consumer preferences towards local food products in Austria and Portugal

  Fernando Machado (Supervisor)

  2017

  Activity: Supervision

• How Impactful was 9/11 on Market’s Risk Aversion?

  José Corrêa Guedes (Supervisor)

  2017

  Activity: Supervision

• Implications for Corporate Sponsors Arising from Scandals in Sport. The Case of Adidas and FIFA

  Fernando Machado (Supervisor)

  2016

  Activity: Supervision

• Brand authenticity & market segmentation in the wine business

  Ana Isabel de Almeida Costa (Supervisor)

  2016 → 2017

  Activity: Supervision

• PRICING PERFORMANCE-BASED EMAIL MARKETING CAMPAIGNS: THE IMPACT OF USER REGISTRATION FORM DESIGN ON LEAD CONVERSION

  Ana Isabel de Almeida Costa (Supervisor)

  2015

  Activity: Supervision

• Optimizing digital marketing communication channels in promotional campaigns

  Ana Isabel de Almeida Costa (Supervisor)

  2015

  Activity: Supervision

• The Power of Online Advertising: How Hedonic and Utilitarian Appeals on E-mail Newsletters Can Impact Consumer Choices

  Ana Isabel de Almeida Costa (Supervisor)

  2015

  Activity: Supervision

• PERFORMANCE OF METHODS OF DATABASE CAPTURING IN EMAIL MARKETING CAMPAIGNS

  Ana Isabel de Almeida Costa (Supervisor)

  2015

  Activity: Supervision

• THE INFLUENCING ROLE OF ADOLESCENTS AND YOUNG ADULTS ON THE FAMILY DECISION-MAKING PROCESS

  Fernando Machado (Supervisor)

  2015

  Activity: Supervision

• Does Competition in the Commercial banking sector affect local indeterminacy?

  Teresa Lloyd-Braga (Co-supervisor)

  2015 → May 2016

  Activity: Supervision

• How to successfully manage the early internationalisation process of a Digital Marketing agency

  Ana Isabel de Almeida Costa (Supervisor)

  2015

  Activity: Supervision

• The Impact of Different Appeals on the Performance of the Facebook Advert

  Ana Isabel de Almeida Costa (Supervisor)

  2015

  Activity: Supervision

• An Analysis on Interaction between Migration and Redistributive Policies

  Teresa Lloyd-Braga (Co-supervisor)

  Oct 2014 → Oct 2015

  Activity: Supervision

• Valuing an Offshore Exploration Project Through Real Options Analysis

  José Corrêa Guedes (Supervisor)

  2014

  Activity: Supervision

• Sensory properties and consumer acceptance of novel foods

  Ana Isabel de Almeida Costa (Co-supervisor)

  2014 → 2017

  Activity: Supervision

• Online Grocery Shopping: An Exploratory study of consumer decision making processes

  Ana Isabel de Almeida Costa (Supervisor)

  2013

  Activity: Supervision

• The impact of fair trade certification on consumers´ willingness to pay for natural cosmetics in Germany

  Fernando Machado (Supervisor)

  2013

  Activity: Supervision

• Does stock market investment matter for local indeterminacy?

  Leonor Modesto (Co-supervisor)

  2012

  Activity: Supervision

• Class Actions in Portugal

  Teresa Lloyd-Braga (Co-supervisor)

  2012 → Sep 2013

  Activity: Supervision