Activities per year
- 1 - 50 out of 155 results
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An analysis of internationalisation strategies adopted by diversified banks : the case of BNP Paribas
Nuutinen, J. L. (Student) & Parada, P. (Supervisor)
8 May 2023Activity: Supervision
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Pursuing sustainability : the prospects of global fashion corporation : an in-depth analysis of Patagonia and H&M
Santos, F. C. R. (Student) & Parada, P. (Supervisor)
2023Activity: Supervision
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The role of cultural intelligence in the international marketing strategy of FMCG firms
Parada, P. (Supervisor)
30 Jun 2023Activity: Supervision
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Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review
Francisco, G. M. F. M. (Student) & Parada, P. (Supervisor)
2023Activity: Supervision
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Telecareer : antecedents and consequences of strategic career behaviours on iberian teleworkers
Sotto-Mayor, J. D. D. S. M. D. (Student), Pinto, J. C. (Supervisor) & Simão, C. (Co-supervisor)
21 Jun 2023Activity: Supervision
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Catarina Pinho, “The Impact of different Sustainability and CSR Communication Strategies in Consumer Behavior and Purchase Intentions in the Footwear Industry”, defended on January 2022. 3rd place in Prémios CORE de Sustentabilidade no Retalho 2022.
Vale, R. C. D. (Supervisor)
27 Jan 2022Activity: Supervision
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Superior mobile user experience : superior customer evaluation? Impact of personalized features in food and cooking apps
Westermann, S. C. (Student) & Costa, A. I. D. A. (Supervisor)
4 Feb 2021Activity: Supervision
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What drives the decision to cook at home? The case of the Portuguese population
Costa, A. I. D. A. (Supervisor) & Leony, H. D. V. D. F. D. L. (Student)
5 May 2021Activity: Supervision
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Brand activism in social media: the impact of brand activism content on Instagram engagement
Domingues, Y. J. (Student), Costa, A. I. D. A. (Supervisor) & Rosa, P. (Co-supervisor)
30 Jul 2021Activity: Supervision
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Vanessa Winkler “Green Advertising: The Effect of Emotional and Functional Claims on Ad Effectiveness and Behavioural Intentions”, defended on June 2021.
Vale, R. C. D. (Supervisor)
25 Jun 2021Activity: Supervision
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What drives consumers’ decision on dining out patterns? the case of the Portuguese population
Costa, A. I. D. A. (Supervisor) & Silva, M. T. R. F. P. D. (Student)
29 Jun 2020Activity: Supervision
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Mafalda Figueiredo Aleixo “Impact of Sustainability in Fashion on Consumer Behavior and Purchasing Habits“, defended on February 2020.
Vale, R. C. D. (Supervisor)
25 Feb 2020Activity: Supervision
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Diogo Lopes “The Impact of the Use of Digital Tools on Consumers’ Perception of a Brand – Mobile Applications and the EMEL case”, defended on May 2020.
Vale, R. C. D. (Supervisor)
25 May 2020Activity: Supervision
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The role of brand authenticity on social media for Fashion e-Tailers
Costa, A. I. D. A. (Supervisor) & Dias, A. C. C. (Student)
7 Feb 2019Activity: Supervision
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Mobile Apps for healthy living : segmenting and profiling offer according to user needs
Costa, A. I. D. A. (Supervisor) & Siesenop, R. D. (Student)
7 Feb 2019Activity: Supervision
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MARKETING OPEN INNOVATION: HOW COMMUNICATING THE OPENNESS OF A FIRM’S INNOVATION PROCESS INFLUENCES CONSUMERS’ BRAND PERCEPTION
Peukert, C. (Supervisor)
2019Activity: Supervision
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Sustainability Labels as Heuristic Cues. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic
Braga, J. N. (Supervisor)
2019 → 2020Activity: Supervision
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Innovation in German SMEs and the influence of digitization - Evidence from firm level data
Peukert, C. (Supervisor)
2019Activity: Supervision
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The effect of eyes on altruistic tendencies
Mamadehussene, S. (Supervisor) & Beaumont, J. J. (Student)
9 Oct 2019Activity: Supervision
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Gonçalo Alemão Martins, “Will Influencer Marketing be Gen Z consumers #1 factor driving shopping decisions?”, defended on February 2019.
Vale, R. C. D. (Supervisor)
25 Feb 2019Activity: Supervision
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On-Demand Music Streaming and Its Effects on Music Piracy
Machado, F. (Supervisor)
2018Activity: Supervision
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Jan Felix Lauer “The moderating effect of culture on the interactions of internal brand management practices and its outcomes”, defended on February 2018.
Vale, R. C. D. (Supervisor)
25 Feb 2018Activity: Supervision
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Mafalda Salvador Pinto, “The Effect of Marketing Messages on Changing Behaviour Disorders”, defended on February 2018.
Vale, R. C. D. (Supervisor)
25 Feb 2018Activity: Supervision
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Brand placement on social media influencer content
Costa, A. I. D. A. (Supervisor) & Tavares, F. E. F. (Student)
Jan 2018Activity: Supervision
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Uma análise dos serviços de música streaming e dos seus consumidores
Machado, F. (Supervisor)
2018Activity: Supervision
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Children Toy’s Brands: The effect of nostalgia appeals on purchase likelihood and gift giving.. MSc in Business, Católica Lisbon School of Business and Economics
Braga, J. N. (Supervisor)
2018 → 2019Activity: Supervision
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PINGO DOCE CHALLENGE: How to shift to a new positioning strategy without losing consumers’ loyalty?
Vale, R. C. D. (Supervisor) & Marques, M. (Student)
25 Feb 2018Activity: Supervision
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Redução do desperdício alimentar na restauração coletiva: contributos para a alteração do comportamento do consumidor
Soares, Â. S. M. (Student) & Costa, A. I. D. A. (Supervisor)
1 Feb 2018Activity: Supervision
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Effects of product characteristics and brand strength on brand engagement in Instagram
Costa, A. I. D. A. (Supervisor) & Albino, M. D. A. D. C. C. (Student)
12 Mar 2018Activity: Supervision
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Rita Serrano Caldeira, “AMI Alimenta: How to reach more consumers? Consumer’s perceptions and brand awareness”, defended on February 2018.
Vale, R. C. D. (Supervisor)
25 Feb 2018Activity: Supervision
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One-session mindfulness meditation interventions. MSc in Psychology in Business and Economics
Braga, J. N. (Co-supervisor) & C. Hafenbrack, A. (Co-supervisor)
2018 → 2019Activity: Supervision
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Give us the power! How a firm’s empowerment philosophy affects consumers’ purchase intention, future loyalty intention, word-of-mouth intention and hedonic experience. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics
Braga, J. N. (Supervisor)
2018 → 2019Activity: Supervision