Católica Lisbon School of Business & Economics

Activities

Activities per year 1981 2009 2010 2015 2017 2018 2019 2020 2021 2023 2024

• 155 Supervision
• 39 Oral presentation
• 13 Examination
• 11 Invited talk
• 15 More
  • 8 Editorial work
  • 3 Participating in a conference, workshop, ...
  • 2 Organising a conference, workshop, ...
  • 2 Visiting an external academic institution

Activities per year

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• An analysis of internationalisation strategies adopted by diversified banks : the case of BNP Paribas

  Nuutinen, J. L. (Student) & Parada, P. (Supervisor)

  8 May 2023

  Activity: Supervision

• Pursuing sustainability : the prospects of global fashion corporation : an in-depth analysis of Patagonia and H&M

  Santos, F. C. R. (Student) & Parada, P. (Supervisor)

  2023

  Activity: Supervision

• Ana Teresa Silva, “Caracterização do consumidor jovem no retalho: Elaboração da estratégia de captação de clientes para a cadeia de retalho alimentar Pingo Doce”, defended on June 2023.

  Vale, R. C. D. (Supervisor)

  29 Jun 2023

  Activity: Supervision

• The role of cultural intelligence in the international marketing strategy of FMCG firms

  Parada, P. (Supervisor)

  30 Jun 2023

  Activity: Supervision

• Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review

  Francisco, G. M. F. M. (Student) & Parada, P. (Supervisor)

  2023

  Activity: Supervision

• Valentina Fernandes, “The adoption of sustainable practices on personal luxury goods: impact on purchase motivations and intention, emotions, and self-identity, defended on January 2023.

  Vale, R. C. D. (Supervisor)

  2023

  Activity: Supervision

• Maria da Ponte Peças, “A brand or a makeup Artist?: Effect of Brand Identity on Consumer Behavior- the study of Bobbi Brown brand”, defended on January 2023.

  Vale, R. C. D. (Supervisor)

  2023

  Activity: Supervision

• Telecareer : antecedents and consequences of strategic career behaviours on iberian teleworkers

  Sotto-Mayor, J. D. D. S. M. D. (Student), Pinto, J. C. (Supervisor) & Simão, C. (Co-supervisor)

  21 Jun 2023

  Activity: Supervision

• Catarina Pinho, “The Impact of different Sustainability and CSR Communication Strategies in Consumer Behavior and Purchase Intentions in the Footwear Industry”, defended on January 2022. 3rd place in Prémios CORE de Sustentabilidade no Retalho 2022.

  Vale, R. C. D. (Supervisor)

  27 Jan 2022

  Activity: Supervision

• Francisca Nogueira, “In-Store Location of Sustainable Food Products: An Analysis of the Impact of Different Placement Strategies on its Demand, , defended on June 2022.

  Vale, R. C. D. (Supervisor)

  25 Jun 2022

  Activity: Supervision

• Superior mobile user experience : superior customer evaluation? Impact of personalized features in food and cooking apps

  Westermann, S. C. (Student) & Costa, A. I. D. A. (Supervisor)

  4 Feb 2021

  Activity: Supervision

• What drives the decision to cook at home? The case of the Portuguese population

  Costa, A. I. D. A. (Supervisor) & Leony, H. D. V. D. F. D. L. (Student)

  5 May 2021

  Activity: Supervision

• Brand activism in social media: the impact of brand activism content on Instagram engagement

  Domingues, Y. J. (Student), Costa, A. I. D. A. (Supervisor) & Rosa, P. (Co-supervisor)

  30 Jul 2021

  Activity: Supervision

• Vanessa Winkler “Green Advertising: The Effect of Emotional and Functional Claims on Ad Effectiveness and Behavioural Intentions”, defended on June 2021.

  Vale, R. C. D. (Supervisor)

  25 Jun 2021

  Activity: Supervision

• What drives consumers’ decision on dining out patterns? the case of the Portuguese population

  Costa, A. I. D. A. (Supervisor) & Silva, M. T. R. F. P. D. (Student)

  29 Jun 2020

  Activity: Supervision

• Mafalda Figueiredo Aleixo “Impact of Sustainability in Fashion on Consumer Behavior and Purchasing Habits“, defended on February 2020.

  Vale, R. C. D. (Supervisor)

  25 Feb 2020

  Activity: Supervision

• Diogo Lopes “The Impact of the Use of Digital Tools on Consumers’ Perception of a Brand – Mobile Applications and the EMEL case”, defended on May 2020.

  Vale, R. C. D. (Supervisor)

  25 May 2020

  Activity: Supervision

• A COO study towards the Portuguese preference for national food goods. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Supervisor)

  2019 → 2020

  Activity: Supervision

• The role of brand authenticity on social media for Fashion e-Tailers

  Costa, A. I. D. A. (Supervisor) & Dias, A. C. C. (Student)

  7 Feb 2019

  Activity: Supervision

• Mobile Apps for healthy living : segmenting and profiling offer according to user needs

  Costa, A. I. D. A. (Supervisor) & Siesenop, R. D. (Student)

  7 Feb 2019

  Activity: Supervision

• The Hedonic Stigma: How the consumer’s memory seeks shelter from hedonism in utilitarianism. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Supervisor)

  2019 → 2020

  Activity: Supervision

• Cláudia Duarte, “Are men really different from women? Analysis of the Buying Behavior of Men in the Cosmetics Industry: Specific Analysis of Veet Brand”, defended on July 2019.

  Vale, R. C. D. (Supervisor)

  25 Jul 2019

  Activity: Supervision

• Kim Stetter, “The influence of number of channels on consumer’s brand perceptions: a comparison across different generations and their attitudes”, defended on February 2019.

  Vale, R. C. D. (Supervisor)

  25 Jul 2019

  Activity: Supervision

• Karolina Biernacka, “The influence of segmentation and personas on the effectiveness of new product development in the railway passenger sector”, defended on July 2019.

  Vale, R. C. D. (Supervisor)

  25 Jul 2019

  Activity: Supervision

• MARKETING OPEN INNOVATION: HOW COMMUNICATING THE OPENNESS OF A FIRM’S INNOVATION PROCESS INFLUENCES CONSUMERS’ BRAND PERCEPTION

  Peukert, C. (Supervisor)

  2019

  Activity: Supervision

• Sustainability Labels as Heuristic Cues. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Supervisor)

  2019 → 2020

  Activity: Supervision

• Can We Seduce Customers to Buy Private Label Products by Using Irrelevant Attributes? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Supervisor)

  2019 → 2020

  Activity: Supervision

• Promotions and Status Motives’ Influence on Green Products' Desirability. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Supervisor)

  2019 → 2020

  Activity: Supervision

• Innovation in German SMEs and the influence of digitization - Evidence from firm level data

  Peukert, C. (Supervisor)

  2019

  Activity: Supervision

• The effect of eyes on altruistic tendencies

  Mamadehussene, S. (Supervisor) & Beaumont, J. J. (Student)

  9 Oct 2019

  Activity: Supervision

• Gonçalo Alemão Martins, “Will Influencer Marketing be Gen Z consumers #1 factor driving shopping decisions?”, defended on February 2019.

  Vale, R. C. D. (Supervisor)

  25 Feb 2019

  Activity: Supervision

• On-Demand Music Streaming and Its Effects on Music Piracy

  Machado, F. (Supervisor)

  2018

  Activity: Supervision

• Audience’s Motivations to attend Classic Theatre: Challenge or Threat? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Supervisor)

  2018 → 2019

  Activity: Supervision

• Jan Felix Lauer “The moderating effect of culture on the interactions of internal brand management practices and its outcomes”, defended on February 2018.

  Vale, R. C. D. (Supervisor)

  25 Feb 2018

  Activity: Supervision

• Mafalda Salvador Pinto, “The Effect of Marketing Messages on Changing Behaviour Disorders”, defended on February 2018.

  Vale, R. C. D. (Supervisor)

  25 Feb 2018

  Activity: Supervision

• Brand placement on social media influencer content

  Costa, A. I. D. A. (Supervisor) & Tavares, F. E. F. (Student)

  Jan 2018

  Activity: Supervision

• How the shopping context affects the consumer decision making process. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Supervisor)

  2018 → 2019

  Activity: Supervision

• Uma análise dos serviços de música streaming e dos seus consumidores

  Machado, F. (Supervisor)

  2018

  Activity: Supervision

• Rebekka Nowag, “The Moderating Role of Influencer/Brand Personality Congruence and Consumer Involvement Motives in the Relationship of Opinion Leadership and Brand Attitude”, defended on July 2018.

  Vale, R. C. D. (Supervisor)

  25 Jul 2018

  Activity: Supervision

• Children Toy’s Brands: The effect of nostalgia appeals on purchase likelihood and gift giving.. MSc in Business, Católica Lisbon School of Business and Economics

  Braga, J. N. (Supervisor)

  2018 → 2019

  Activity: Supervision

• Maria Beatriz Velez, “DELTA Q: When the Follower Becomes the Leader-Killing Giants by adopting a Distinctive Strategy”, defended on October 2018. 3rd place in the Prémio Estudo de Casos FAE/CGD 2021.

  Vale, R. C. D. (Supervisor)

  25 Oct 2018

  Activity: Supervision

• PINGO DOCE CHALLENGE: How to shift to a new positioning strategy without losing consumers’ loyalty?

  Vale, R. C. D. (Supervisor) & Marques, M. (Student)

  25 Feb 2018

  Activity: Supervision

• Redução do desperdício alimentar na restauração coletiva: contributos para a alteração do comportamento do consumidor

  Soares, Â. S. M. (Student) & Costa, A. I. D. A. (Supervisor)

  1 Feb 2018

  Activity: Supervision

• Effects of product characteristics and brand strength on brand engagement in Instagram

  Costa, A. I. D. A. (Supervisor) & Albino, M. D. A. D. C. C. (Student)

  12 Mar 2018

  Activity: Supervision

• How millennials perceive influencers and its impact on purchase intentions. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Supervisor)

  2018 → 2019

  Activity: Supervision

• Rita Serrano Caldeira, “AMI Alimenta: How to reach more consumers? Consumer’s perceptions and brand awareness”, defended on February 2018.

  Vale, R. C. D. (Supervisor)

  25 Feb 2018

  Activity: Supervision

• One-session mindfulness meditation interventions. MSc in Psychology in Business and Economics

  Braga, J. N. (Co-supervisor) & C. Hafenbrack, A. (Co-supervisor)

  2018 → 2019

  Activity: Supervision

• Marvin Burmester “Customizing the Consumer Benefit: An Investigation into the Effects of Individualization, Exclusivity and Individual Characteristics in Mass Customization”, defended on July 2018.

  Vale, R. C. D. (Supervisor)

  25 Jul 2018

  Activity: Supervision

• The effect of Psychological Distance on Anticipatory Guilt related to Hedonic Consumption: An Explanation based on CLT. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Supervisor)

  2018 → 2019

  Activity: Supervision

• Give us the power! How a firm’s empowerment philosophy affects consumers’ purchase intention, future loyalty intention, word-of-mouth intention and hedonic experience. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Supervisor)

  2018 → 2019

  Activity: Supervision