Research output per year
Research output per year
Personal profile
Biography
With a PhD in Communication Sciences from University of Minho, a Master degree in Communication & Image and a Bachelor in Marketing & Advertising by IADE, Alexandre Duarte is now Professor in Universidade NOVA de Lisboa, invited Professor in Universidade CATÓLICA Portuguesa (where Coordinates the Post-Graduation Courses in Advertising&Creativity and Service Design), and integrated researcher of ICNOVA.
Throughout his career, Alexandre had the opportunity to work for several multinational advertising agencies in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter. Between 2013 and 2016 he served as CEO of Restart, an Institute of Arts and Creativity.
Alexandre was also Tutor of the EUROBEST Young Marketers Academy between 2012 and 2014, counselor of SUPERBRANDS 2021 and, since 2013, Board Member of EDCOM (European Institute for Commercial Communications Education). in 2023 was elected for the Research Committee of EDCOM.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Bachelor
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Collaborations and top research areas from the last five years
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Destinations, experiences, and places: the role of storytelling in tourism advertising
Duarte, A. & Soeiro, R., 21 Feb 2025, In: Janus.net. 15, 2, p. 94-113 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Gen Z's code: cracking the authenticity formula in influencer-driven social media advertising
Venes, A. & Duarte, A., 19 Mar 2025, Signal and image processing techniques for defense, security, and healthcare. Rahman, H. (ed.). IGI Global Publishing, p. 359-374 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The impact of real-time marketing in the engagement of the brand "Control" on Instagram
Duarte, A. & Paulo, R., 10 Jan 2024, Connecting with consumers through effective personalization and programmatic advertising. Remondes, J., Madeira, P. & Alves, C. (eds.). IGI Global Publishing, p. 182-202 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Citation (Scopus) -
Brand activertising: from profit-purpose to social positioning
Duarte, A. & Chambel, S., 14 Aug 2023, The role of brands in an era of over-information. Correia, R. F., Venciuté, D. & Sousa, B. M. (eds.). IGI Global Publishing, p. 198-215 18 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Citation (Scopus) -
Digital wellbeing in the workplace environment: definition, dimensions, strategies, and best practices
Duarte, A. & Dias, P., 8 May 2023, Perspectives on workplace communication and well-being in hybrid work environments. Duarte, A., Dias, P., Ruão, T. & Andrade, J. G. (eds.). IGI Global Publishing, p. 1-15 15 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review