Alexandre Duarte

    Calculated based on number of publications stored in Pure and citations from Scopus
    20222023

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    Biography

    With a PhD in Communication Sciences from University of Minho, a Master degree in Communication & Image and a Bachelor in Marketing & Advertising by IADE, Alexandre Duarte is now Professor in Universidade NOVA de Lisboa, invited Professor in Universidade CATÓLICA Portuguesa (where Coordinates the Post-Graduation Courses in Advertising&Creativity and Service Design), and integrated researcher of ICNOVA.
    Throughout his career, Alexandre had the opportunity to work for several multinational advertising agencies in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter. Between 2013 and 2016 he served as CEO of Restart, an Institute of Arts and Creativity.
    Alexandre was also Tutor of the EUROBEST Young Marketers Academy between 2012 and 2014, counselor of SUPERBRANDS 2021 and, since 2013, Board Member of EDCOM (European Institute for Commercial Communications Education). in 2023 was elected for the Research Committee of EDCOM.

    Education/Academic qualification

    Bachelor

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