Research output per year
Research output per year
Personal profile
Biography
With a PhD in Communication Sciences from University of Minho, a Master degree in Communication & Image and a Bachelor in Marketing & Advertising by IADE, Alexandre Duarte is now Professor in Universidade NOVA de Lisboa, invited Professor in Universidade CATÓLICA Portuguesa (where Coordinates the Post-Graduation Courses in Advertising&Creativity and Service Design), and integrated researcher of ICNOVA.
Throughout his career, Alexandre had the opportunity to work for several multinational advertising agencies in Portugal and Brazil, such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter. Between 2013 and 2016 he served as CEO of Restart, an Institute of Arts and Creativity.
Alexandre was also Tutor of the EUROBEST Young Marketers Academy between 2012 and 2014, counselor of SUPERBRANDS 2021 and, since 2013, Board Member of EDCOM (European Institute for Commercial Communications Education). in 2023 was elected for the Research Committee of EDCOM.
Education/Academic qualification
PhD, A atração da educação: o impacto do estereótipo nacional na intenção de escolha do destino de estudo no contexto do ensino superior europeu: o caso de Portugal, University of Minho
Award Date: 6 Mar 2014
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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How artificial intelligence is changing organizations: Portuguese CEOs' perspective
Duarte, A. & Dias, P., 20 Apr 2026, In: Journal of Communication Management. 30, 2, p. 217-234 18 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
AI as help and hindrance in education
Duarte, A. (Editor), Andrade, J. G. (Editor) & Dias, P. (Editor), 28 Jul 2025, IGI Global Publishing. 560 p.Research output: Book/Report › Edited book › peer-review
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Destinations, experiences, and places: the role of storytelling in tourism advertising
Duarte, A. & Soeiro, R., 21 Feb 2025, In: Janus.net. 15, 2, p. 94-113 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)19 Downloads -
Digital tools and platforms for effective and personalized learning
Duarte, A. (Editor), Andrade, J. G. (Editor) & Dias, P. (Editor), 23 Jul 2025, IGI Global Publishing. 580 p.Research output: Book/Report › Edited book › peer-review
1 Citation (Scopus) -
Effects of education communication in digital learning environments
Duarte, A. (Editor), Andrade, J. G. (Editor) & Dias, P. (Editor), 12 Aug 2025, IGI Global Publishing. 574 p.Research output: Book/Report › Edited book › peer-review