Andreas Brücker
20112015

Research activity per year

Personal profile

Biography

Andreas holds a Bachelor's Degree in Service Management from Duale Hochschule Baden-Württemberg (Germany) and a Master's Degree in International Business Administration from Universidade Católica Portuguesa (Portugal). He started his professional career at Deutsche Telekom where he spent 7 years in various marketing and sales roles. After that Andreas worked for several advertising agencies with noteworthy clients like Leica Camera, Microsoft, Samsung, Lidl, AIA, and Prudential. In 2017 he established TJPA, a digital advertising agency specializing in B2B communication and performance advertising. Andreas serves as an Invited Lecturer at Católica Lisbon and is currently pursuing a Doctoral Degree at Universidade Católica Portuguesa, exploring the amalgamation of behavioral economics and sales funnels in the realm of communication studies.

Education/Academic qualification

Master, The Freemium equation: managerial considerations on pricing in the Mobile App Industry, Católica Lisbon School of Business & Economics

1 Sept 201331 Aug 2015

Award Date: 6 Jul 2015

Bachelor, Management, Duale Hochschule Baden-Württemberg

1 Sept 200831 Aug 2011

PhD, Communication Studies, Universidade Católica Portuguesa

1 Sept 2023 → …

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