Research output per year
Research output per year
Personal profile
Biography
Andreas holds a Bachelor's Degree in Service Management from Duale Hochschule Baden-Württemberg (Germany) and a Master's Degree in International Business Administration from Universidade Católica Portuguesa (Portugal). He started his professional career at Deutsche Telekom where he spent 7 years in various marketing and sales roles. After that Andreas worked for several advertising agencies with noteworthy clients like Leica Camera, Microsoft, Samsung, Lidl, AIA, and Prudential. In 2017 he established TJPA, a digital advertising agency specializing in B2B communication and performance advertising. Andreas serves as an Invited Lecturer at Católica Lisbon and is currently pursuing a Doctoral Degree at Universidade Católica Portuguesa, exploring the amalgamation of behavioral economics and sales funnels in the realm of communication studies.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master, The Freemium equation: managerial considerations on pricing in the Mobile App Industry, Católica Lisbon School of Business & Economics
1 Sept 2013 → 31 Aug 2015
Award Date: 6 Jul 2015
Bachelor, Management, Duale Hochschule Baden-Württemberg
1 Sept 2008 → 31 Aug 2011
PhD, Communication Studies, Universidade Católica Portuguesa
1 Sept 2023 → …
Fingerprint
Dive into the research topics where Andreas Brücker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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The Freemium equation: managerial considerations on pricing in the Mobile App Industry
Brücker, A., 1 May 2015Research output: Types of Thesis › Master's Thesis
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Akzeptanz mobiler Bezahlverfahren mittels NFC aus Kundensicht
Translated title of the contribution :Consumers' Acceptance of Mobile Payment Systems via NFC Research output: Other contribution › peer-review
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Herausforderung Mobilität und ihre Chancen
Translated title of the contribution :The challenge of mobility and its opportunities Research output: Contribution to journal › Article
Activities
- 1 Participating in a conference, workshop, ...
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4th Lisbon Winter School for the Study of Communication: Media and Ambivalence
Brücker, A. (Participant)
9 Jan 2024 → 12 Jan 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ...
Thesis
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The Freemium equation: managerial considerations on pricing in the Mobile App Industry
Brücker, A. (Student), Celeste, P. (Supervisor), 2015Student thesis: Master's Thesis