Anna Carolina Boechat is currently pursuing a Post-Doctorate in Marketing and Strategy at the University of Beira Interior. She holds a PhD in Communication Sciences with specialization in Strategic Communication from Universidade Nova de Lisboa – FCSH, where she also completed both her Master’s and Bachelor’s degrees in the same scientific field. Her outstanding academic background is further strengthened by specialized training in pedagogical innovation, digital marketing, social media, active teaching methodologies, and applied research.

She has over a decade of corporate experience in highly reputable national and international companies, having worked exclusively in strategic roles related to internal and external communication, marketing, and corporate social responsibility, particularly in demanding and change-driven organizational contexts. She also works occasionally as a marketing and communication consultant for projects in strategic and communicational development.

In academia, she has built a solid and diversified career, teaching a wide range of curricular units in the fields of Communication and Marketing, including: Strategic, Operational, Social, Content, and Sports Marketing; Branding, Consumer Psychology, Consumer Behavior, Strategic Communication, Digital Communication, Communication Projects, Public Relations, Corporate Social Responsibility, Advertising, and Storytelling. She teaches or has taught in undergraduate, master’s, PhD, and non-degree programs at institutions such as Universidade Nova de Lisboa, Universidade Lusíada de Lisboa, Universidade Católica Portuguesa, and IADE – Universidade Europeia.

She is an integrated researcher at UNIDCOM – IADE (rated as Excellent by FCT), where her research focuses on strategic communication, corporate social responsibility, consumer behavior, marketing, and emerging technologies such as artificial intelligence and the metaverse. Her scientific output is robust, comprising indexed articles (Q1 and Q2), book chapters, edited volumes, organization of scientific events, and participation in both national and international research projects.

She regularly presents the outcomes of her research at major national and international scientific conferences in the fields of marketing, communication, and technology. She serves on academic juries for master’s and doctoral theses in Portugal and abroad and supervises several master’s dissertations—most of which are evaluated with excellence.

She held academic leadership roles as Director of the Master's Program in Strategic Communication and Scientific Coordinator for the Marketing and Communication areas at IADE – Universidade Europeia (a position equivalent to Department Head). Previously, she served as Director of the Communication Sciences Bachelor's Program at IADE and Director of the Marketing Bachelor’s Program at Universidade Lusíada. She also leads the design and accreditation of new study programs in collaboration with national higher education regulatory bodies, having successfully obtained approval for several new academic degrees, some of which are already in operation.

Throughout her career, she has received merit awards recognizing both the scientific quality of her academic output and the pedagogical excellence of her teaching performance. She is a member of scientific committees, academic and pedagogical boards, juries, and relevant academic working groups, positioning herself as a leadership-driven professional and a reference at the intersection of academia, industry, and society.