Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD
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Dive into the research topics where Carla Martins is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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CEGE: Research Center in Management and Economics
Silva, M., Sousa, R., Alves, P., Madsen, A., Lourenço, A., Carvalho, A. S., Andrade, A., Silva, P. D., Vlačić, B., Martins, C., Gomes, C., Gevrek, Z. E., Oliveira, F. G. D., Faria, G., Marreiros, H., Pinho, J., Machado, J., Araújo, J., Pinto, J., Rego, A., Gaspar, J. M., Corbo, L., Costa, L., Fernandes, L., Sottomayor, M., Martins, N., Hernández-Marrero, P., Gonçalves, R., Ribeiro, R., Coelho, S. L., Pereira, S. M., Silva, S., Rodrigues, V., Sotiros, D. G., Valverde, C. J. L., Leitão, A., Julião, J., Tavares, M. F. F., Lages, C. R., Elmashhara, M. G. & Teymourifar, A.
Fundação para a Ciência e a Tecnologia
1/01/20 → 31/12/23
Project: Research
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Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, J., Fonseca, B. & Martins, C., Mar 2021, In: Journal of Brand Management. 28, 2, p. 152-170 19 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
Company social networks: customer communities or supplementary services?
Martins, C. & Patrício, L., 3 Jul 2018, In: Journal of Services Marketing. 32, 4, p. 443-461 19 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
Motives to engage with sports brands on Facebook and Instagram – the case of a Portuguese football club
Machado, J. C., Martins, C. C., Ferreira, F. C., Silva, S. C. E. & Duarte, P. A., 24 Apr 2020, In: International Journal of Sports Marketing and Sponsorship. 21, 2, p. 325-349 25 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile15 Citations (Scopus)321 Downloads -
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
Silva, S. C. E., Duarte, P., Machado, J. C. & Martins, C., 1 Jun 2020, In: International Review on Public and Nonprofit Marketing. 17, 2, p. 135-157 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile26 Citations (Scopus)7 Downloads -
Environmental concerns – uniting generations for a global cause in turbulent times
Silva, S. C. E., Duarte, P., Martins, C. & Collaço, P., 2021, Progress in International Business Research. Verbeke, A., Tulder, R. V., Rose, E. L. & Wei, Y. (eds.). Emerald, Vol. 15. p. 417-433 17 p. (Progress in International Business Research; vol. 15).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile2 Citations (Scopus)13 Downloads
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Católica Porto Business School | MSc in Marketing| Paper Development Workshop
Božidar Vlačić (Organiser), Susana Silva (Member of programme committee), Michael Kleinaltenkamp (Participant), Maher Georges Elmashhara (Participant), Marcelo Linardi (Participant), Carla Martins (Participant), Ricardo Gonçalves (Participant), Rita Ribeiro (Participant) & Vasco Sistelo (Member of programme committee)
Apr 2023Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Consumer Guilt Predisposition in Different Generational Cohort
Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Filipa Barbosa Brito da Silva (Student)
2022Activity: Supervision
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Fatores de sucesso de um jogo nas plataformas Streaming: o caso do jogo League of Legends
Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Pedro Jorge da Silva Alves (Student)
2022Activity: Supervision
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Harassment and Offenses to Conversational Agents - the case of BIA, the Feminist Chatbot
Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Joana Moreira Ferreira (Student)
2022Activity: Supervision
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The role of Social Influence Guilt in Marketing
Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Rita Ventura Pereira Baptista (Student)
2022Activity: Supervision