Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Carla Martins is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 1 Active
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CEGE: Research Center in Management and Economics
Silva, M., Sousa, R., Alves, P., Madsen, A., Lourenço, A., Carvalho, A. S., Andrade, A., Silva, P. D., Vlačić, B., Martins, C., Gomes, C., Gevrek, Z. E., Oliveira, F. G. D., Faria, G., Marreiros, H., Pinho, J., Machado, J., Araújo, J., Pinto, J., Rego, A., Gaspar, J. M., Corbo, L., Costa, L., Fernandes, L., Sottomayor, M., Martins, N., Hernández-Marrero, P., Gonçalves, R., Ribeiro, R., Coelho, S. L., Pereira, S. M., Silva, S., Rodrigues, V., Sotiros, D. G., Valverde, C. J. L., Leitão, A., Julião, J., Tavares, M. F. F., Lages, C. R., Elmashhara, M. G. & Teymourifar, A.
Fundação para a Ciência e a Tecnologia
1/01/20 → 31/12/23
Project: Research
Research output
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Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, J., Fonseca, B. & Martins, C., Mar 2021, In: Journal of Brand Management. 28, 2, p. 152-170 19 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Environmental concerns – uniting generations for a global cause in turbulent times
Silva, S. C. E., Duarte, P., Martins, C. & Collaço, P., 2021, Progress in International Business Research. Verbeke, A., Tulder, R. V., Rose, E. L. & Wei, Y. (eds.). Emerald, Vol. 15. p. 417-433 17 p. (Progress in International Business Research; vol. 15).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile1 Citation (Scopus)2 Downloads -
Modelling the barriers that are preventing e-commerce to thrive – a case study from Portugal, international journal of business excellence
Silva, S. C. E., Machado, J. C., Martins, C., Duarte, P. & Marques, J. A. L., 2021, (E-pub ahead of print) In: International Journal of Business Excellence.Research output: Contribution to journal › Article › peer-review
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Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
Silva, S. C. E., Duarte, P., Machado, J. C. & Martins, C., 1 Jun 2020, In: International Review on Public and Nonprofit Marketing. 17, 2, p. 135-157 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Citations (Scopus)1 Downloads -
Motives to engage with sports brands on Facebook and Instagram – the case of a Portuguese football club
Machado, J. C., Martins, C. C., Ferreira, F. C., Silva, S. C. E. & Duarte, P. A., 24 Apr 2020, In: International Journal of Sports Marketing and Sponsorship. 21, 2, p. 325-349 25 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile7 Citations (Scopus)
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A perceção do suporte organizacional dos trabalhadores de plataformas digitais e o desenvolvimento de relações de troca social na sua relação com o trabalho
Catarina Morais (President of Jury), Filipa Sobral (Supervisor) & Carla Martins (Main Examiner)
15 Jul 2021Activity: Examination
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Judging a wine by the wine bottle: The influence of wine packaging on consumers
Joana Machado (Co-supervisor), Carla Martins (Supervisor) & Teresa Brito e Faro (Student)
2021Activity: Other › Supervision
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Understanding the country of origin effect of Portuguese footwear
Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Inês Monteiro (Student)
2020Activity: Supervision
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Barriers that are preventing e-commerce to thrive in Portugal
Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Joana Machado (Student)
2020Activity: Supervision
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The impact of influencer marketing and brand gender on purchase intention
Joana Machado (Supervisor), Carla Martins (Co-supervisor) & Samuel Sá (Student)
2020Activity: Other › Supervision