Projects per year
Personal profile
Biography
Carla Martins is an invited professor at Católica Porto Business School and a researcher at CEGE - Centro de Estudos de Gestão e Economia. She holds a Ph.D. in Industrial Engineering and Management (with a focus on Service Marketing) from the Faculdade de Engenharia da Universidade do Porto (FEUP) and a background in Psychology. Her research interests primarily revolve around consumer behavior and marketing, with main focus on topics such as online social networks and e-commerce, sensory marketing, and emotions in the context of consumption. Among others, she has published in Psychology & Marketing, Journal of Brand Management, Journal of Service Marketing and Journal of Service Management.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Value co-creation through online communities in the context of new social media sites, University of Porto
Award Date: 28 Mar 2014
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/25
Project: Research
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Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, J., Fonseca, B. & Martins, C., Mar 2021, In: Journal of Brand Management. 28, 2, p. 152-170 19 p.Research output: Contribution to journal › Article › peer-review
47 Citations (Scopus) -
Company social networks: customer communities or supplementary services?
Martins, C. & Patrício, L., 3 Jul 2018, In: Journal of Services Marketing. 32, 4, p. 443-461 19 p.Research output: Contribution to journal › Article › peer-review
15 Citations (Scopus) -
Motives to engage with sports brands on Facebook and Instagram – the case of a Portuguese football club
Machado, J. C., Martins, C. C., Ferreira, F. C., Silva, S. C. E. & Duarte, P. A., 24 Apr 2020, In: International Journal of Sports Marketing and Sponsorship. 21, 2, p. 325-349 25 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile51 Citations (Scopus)796 Downloads -
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
Silva, S. C. E., Duarte, P., Machado, J. C. & Martins, C., 1 Jun 2020, In: International Review on Public and Nonprofit Marketing. 17, 2, p. 135-157 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile47 Citations (Scopus)180 Downloads -
Modelling the barriers that are preventing e-commerce to thrive - a case study from Portugal
Machado, J. C., Silva, S. C., Duarte, P., Martins, C. C. & Marques, J. A. L., 2025, In: International Journal of Business Excellence. 37, 1, p. 101-127 27 p.Research output: Contribution to journal › Article › peer-review
Activities
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Impacto organizacional das perceções de justiça distributiva em relação aos sistemas de recompensas: uma meta-análise qualitativa
Valverde, C. (Main Examiner), Fernandes, L. (President of Jury) & Martins, C. (Supervisor)
26 Mar 2024Activity: Examination
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To what extent does Employer Branding affect Employer Attraction in recruitment?
Valverde, C. (Main Examiner), Correia, H. (President of Jury) & Martins, C. (Supervisor)
17 Dec 2024Activity: Examination
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O impacto do idadismo no acesso à formação dos trabalhadores mais velhos: Uma meta-análise qualitativa
Valverde, C. (Main Examiner), Tavares, M. (President of Jury) & Martins, C. (Supervisor)
13 Mar 2023Activity: Examination
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A influência das perceções de justiça organizacional no compromisso organizacional no contexto da avaliação do desempenho
Valverde, C. (Main Examiner), Tavares, M. (President of Jury) & Martins, C. (Main Examiner)
13 Dec 2023Activity: Examination
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Paper Development Workshop
Vlačić, B. (Organiser), Silva, S. (Member of programme committee), Kleinaltenkamp, M. (Participant), Elmashhara, M. G. (Participant), Linardi, M. (Participant), Martins, C. (Participant), Gonçalves, R. (Participant), Ribeiro, R. (Participant) & Sistelo, V. (Member of programme committee)
Apr 2023Activity: Participating in or organising an event › Organising a conference, workshop, ...