Activities

Activities per year 2015 2019 2020 2022 2022

• 17 Supervision
• 6 Examination

Activities per year

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• Fatores de sucesso de um jogo nas plataformas Streaming: o caso do jogo League of Legends

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Pedro Jorge da Silva Alves (Student)

  2022

  Activity: Supervision

• Consumer Guilt Predisposition in Different Generational Cohort

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Filipa Barbosa Brito da Silva (Student)

  2022

  Activity: Supervision

• Harassment and Offenses to Conversational Agents - the case of BIA, the Feminist Chatbot

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Joana Moreira Ferreira (Student)

  2022

  Activity: Supervision

• The role of Social Influence Guilt in Marketing

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Rita Ventura Pereira Baptista (Student)

  2022

  Activity: Supervision

• Judging a wine by the wine bottle: The influence of wine packaging on consumers

  Joana Machado (Co-supervisor), Carla Martins (Supervisor) & Teresa Brito e Faro (Student)

  2021

  Activity: Supervision

• A perceção do suporte organizacional dos trabalhadores de plataformas digitais e o desenvolvimento de relações de troca social na sua relação com o trabalho

  Catarina Morais (President of Jury), Filipa Sobral (Supervisor) & Carla Martins (Main Examiner)

  15 Jul 2021

  Activity: Examination

• Barriers that are preventing e-commerce to thrive in Portugal

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Joana Machado (Student)

  2020

  Activity: Supervision

• The importance of guilt in second-hand clothing purchases

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Eduardo Miguel Ribas (Student)

  2020

  Activity: Supervision

• The impact of influencer marketing and brand gender on purchase intention

  Joana Machado (Supervisor), Carla Martins (Co-supervisor) & Samuel Sá (Student)

  2020

  Activity: Supervision

• Riscos psicossociais e estratégias de coping: um estudo exploratório com profissionais portugueses de apoio à vítima

  Catarina Morais (President of Jury), Filipa Sobral (Supervisor) & Carla Martins (Main Examiner)

  Jul 2020

  Activity: Examination

• As consequências do trabalho emocional na indústria do turismo e da hotelaria: Uma revisão sistemática da literatura

  Catarina Morais (Main Examiner), Carla Martins (Supervisor) & Eva Teresa Valente Dias Oliveira (President of Jury)

  Dec 2020

  Activity: Examination

• Understanding the country of origin effect of Portuguese footwear

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Inês Teló Bordalo Monteiro (Student)

  2020

  Activity: Supervision

• Relatório de Estágio STCP - Sociedade de Transportes Coletivos do Porto, S.A.

  Filipa Sobral (President of Jury), Carla Martins (Main Examiner) & Adélia Monarca (Supervisor)

  16 Jul 2019

  Activity: Examination

• Relatório de Estágio Kelly Services Portugal

  Filipa Sobral (President of Jury), Carla Martins (Main Examiner) & Adélia Monarca (Supervisor)

  16 Jul 2019

  Activity: Examination

• Engagement consumidor-marca nas redes sociais – Quais os determinantes que afetam a eficácia de um endorser na criação de engagement consumidor-marca no Instagram

  Joana Machado (Co-supervisor), Carla Martins (Supervisor) & Inês Guimarães (Student)

  2019

  Activity: Supervision

• Desafios e metaestereótipos no percurso empreendedor: crenças de autoeficácia e autoconfiança em mulheres fundadoras de startups

  Filipa Sobral (Supervisor), Carla Martins (Main Examiner) & António Manuel Fonseca (President of Jury)

  23 Jul 2019

  Activity: Examination

• Understanding the factors that are preventing online shopping from thriving in Portugal

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Ana Luísa Morais (Student)

  2019

  Activity: Supervision

• The relevance of sensory information in destination marketing – The role of experiential marketing on the creation of destination personality

  Joana Machado (Co-supervisor), Carla Martins (Supervisor) & Inês Oliveira (Student)

  2019

  Activity: Supervision

• What is Engaging Content? Influence of the social media type of message on consumer engagement

  Joana Machado (Supervisor), Carla Martins (Co-supervisor) & Tiago Paraty (Student)

  2018

  Activity: Supervision

• Destination brand experience: The influence of destination brand experience in the intentions to revisit and recommend a destination

  Joana Machado (Co-supervisor), Carla Martins (Supervisor) & Joana Aroso (Student)

  2018

  Activity: Supervision

• Crowdfunding projects: what makes project creators feel successful?

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Ana Vieira (Student)

  2016

  Activity: Supervision

• A abordagem multicanal: a perspetiva dos consumidrores

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & João Sousa (Student)

  2016

  Activity: Supervision

• “Motivações do Consumidor da Indústria de Serviços de Saúde para a Interação com as Marcas da Indústria de Serviços de Saúde no Facebook

  Joana Machado (Supervisor), Carla Martins (Co-supervisor) & Maria Moura (Student)

  2015

  Activity: Supervision