Daniela Langaro

Daniela Langaro is a marketing professor at ISCTE-IUL (Portugal) and lecturer at Catholica Lisbon Business School (Portugal) and Vlerick Business School (Belgium). Following her 15 years of marketing experience in Consumer Packaged Goods and Pharmaceutical industry, Langaro moved to academia in 2012. She holds a PhD in marketing and her general research interests involve topics in digital marketing, social media, brand communications and brand management. She has published her research in scientific journals such as Journal of Marketing Communications, Journal of Business Research, Journal of Event Management, International Journal of Internet Marketing and Advertising, Journal of Promotion Management and Journal of Creative Communications.