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• Optimizing multi-channel use in digital marketing campaigns

  Lemos, A. M. F. (Student), Costa, A. I. D. A. (Supervisor) & Jorge, F. L. (Supervisor), 2015

  Student thesis: Master's Thesis

• Performance of methods of Database capturing in email marketing campaigns

  Graça, F. A. F. M. D. (Student), Costa, A. I. D. A. (Supervisor) & Jorge, F. L. (Co-Supervisor), 2015

  Student thesis: Master's Thesis

• Pricing performance-based email marketing campaigns: the impact of user registration form

  Gmür, G. R. (Student), Costa, A. I. A. (Supervisor) & Jorge, F. S. (Co-Supervisor), 20 Apr 2015

  Student thesis: Master's Thesis

• The power of online advertising : how hedonic and utilitarian appeals on e-mail : newsletters can impact consumer choices

  Neves, A. M. S. (Student), Jorge, F. S. (Supervisor) & Costa, A. I. A. (Co-Supervisor), 2 Nov 2015

  Student thesis: Master's Thesis