Activities per year
Personal profile
Biography
PhD in Communication Sciences from the Faculty of Human Sciences of the Universidade Católica Portuguesa. MBA, MsC and bachelor’s degree in business administration from the Faculty of Economics at Nova School of Business. Assistant Professor in Faculty of Human Sciences of the Portuguese Catholic University and invited Lecturer in Nova School of Business & Economics. Main research areas are organizational communication, strategic communication, employer branding, stakeholder engagement and corporate social responsibility.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Strategic Communication to engage stakeholders in creation of shared value, Universidade Católica Portuguesa
Award Date: 30 Apr 2019
Master, Produções Fictícias, Managing an Agency of Creatives, NOVA University Lisbon
Award Date: 25 May 2007
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Activities
- 7 Supervision
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Digital marketing strategies in Portuguese Private Institutions of Social Solidarity (IPSS) in Portugal
Oliveira, F. (Supervisor) & Fernandes, J. D. F. B. (Student)
19 Jan 2024Activity: Supervision
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Consumer perception on the value of luxury cosmetic brands: case study Skinceuticals
Oliveira, F. (Supervisor) & Lopes, A. M. P. D. A. (Student)
6 Feb 2023Activity: Supervision
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Millennials and the beauty industry: the impact of socially responsible brands in the buying decision
Oliveira, F. (Supervisor) & Couto, C. L. (Student)
2 Mar 2023Activity: Supervision
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Brands taking a stand on socio-political issues : a qualitative study of organisations behind the scenes
Oliveira, F. (Supervisor) & Ricarda Carla, D. (Student)
15 Mar 2022Activity: Supervision
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Stakeholder engagement practices in social enterprises: a case study about Marula Creative Consultancy
Oliveira, F. (Supervisor) & Gloria , B. (Student)
18 Mar 2022Activity: Supervision
Thesis
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Strategic communication to engage stakeholders in the creation of shared value
Oliveira, A. F. S. D. (Student), Seruya, J. M. M. (Supervisor), 30 Apr 2019Student thesis: Doctoral Thesis