Filipa Reis is Invited Assistant Professor of Data Science at Católica Lisbon School of Business and Economics. Filipa holds a PhD in Public Policy and Management from Carnegie Mellon University, a MSc from CLSBE, and bachelor's degree from Nova SBE. Her research focuses on media consumption patterns and the impact of digitization and convergence technologies on consumer choices and behaviors. She has also participated in experiment-driven business analytics consulting projects for policy formulation and evaluation in the telecommunications sector. Her work has been published in Management Science and presented at top peer-reviewed research conferences such as the International Conference of Information Systems and the Economics of Digitization Seminar Series of the National Bureau of Economic Research. Filipa teaches quantitative and data analysis courses at the undergraduate level including Statistics I, Statistics II, Statistics for Business and Economics, and Advanced Data Analytics.