Franz Godeguez Rodrigues Coelho is a PhD student in Cognition and Language Sciences at Universidade Católica Portuguesa since 2020, where he is a researcher with a grant from Fundação para a Ciência e a Tecnologia (FCT) for the Neuroscience for Innovation in Communication and Education Lab (NICE Lab). He is co-founder and director of a business group focused on Technology, Games, Systems, Management and Marketing since 2018. In 2016, he completed his MSc with the funding (scholarship) of the Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) - Brazil - in Social Sciences at Pontifícia Universidade Católica de São Paulo (Brazil). In 2013, he completed a BSc in Social Communication at Escola Superior de Propaganda e Marketing (Brazil). Between 2017 and 2019, he was a monitor at Escola Superior de Propaganda e Marketing (Brazil) of two BSc courses: Social Communication and Social Sciences and Consumption. Specialist in subjects related to Technology, Games, Management, Consumption and Communication, he completed a MBA in Information Technology Management in 2019 at Faculdade de Informática e Administração Paulista (Brazil), a MBA in Applied Sciences of Consumption in 2017 at Escola Superior de Propaganda e Marketing (Brazil), a Postgraduate Education in Information Architecture and User Experience (UX) in 2017 at Faculdade Impacta Tecnologia (Brazil) and a MBA in Game Design in 2016 at Universidade Positivo (Brazil). He works in the areas of Cognitive Sciences, Social Sciences, Education, Technology, Games, Communication and Management.