Franz Godeguez Rodrigues Coelho is a PhD student in Cognition and Language Sciences and Neurosciences at Universidade Católica Portuguesa since 2020, where he is a researcher with a grant from Fundação para a Ciência e a Tecnologia (FCT) for the Neuroscience for Innovation in Communication and Education Lab (NICE Lab). He has been co-founder and director of a business group focused on Technology, Games, Systems, Management, and Marketing since 2018. In 2016, he completed his MSc with the funding (scholarship) of the Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) in Social Sciences at Pontifícia Universidade Católica de São Paulo (Brazil). In 2013, he completed a BSc in Social Communication at Escola Superior de Propaganda e Marketing (Brazil). Between 2017 and 2019, he was a monitor at Escola Superior de Propaganda e Marketing (Brazil) of two BSc courses: Social Communication and Social Sciences and Consumption. Specialist in subjects related to Cognition, Mental Health, Technology, Games, Management, Consumption, and Communication, he completed a Postgraduate course in Emotions and Mental Health in 2024 at CRIAP Institute (Portugal); a MBA in Information Technology Management in 2019 at Faculdade de Informática e Administração Paulista (Brazil); a MBA in Applied Sciences of Consumption in 2017 at Escola Superior de Propaganda e Marketing (Brazil); a Postgraduate course in Information Architecture and User Experience (UX) in 2017 at Faculdade Impacta Tecnologia (Brazil); and a MBA in Game Design in 2016 at Universidade Positivo (Brazil). Expertise and Areas of Research across diverse domains including Cognitive Sciences, Psychology, Neurosciences, Technology, Games, Education, and Social Sciences.