Projects per year
Personal profile
Education/Academic qualification
PhD
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Dive into the research topics where Rik Pieters is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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CUBE: Católica Lisbon Research Unit in Business and Economics
Machado, F. (PI), Aranda, A. M. (Researcher), Costa, A. I. D. A. (Researcher), Martins, A. P. (Researcher), Bernard, A. (Researcher), Fidalgo, A. (Researcher), Reis, C. (Researcher), Abecassis-Moedas, C. (Researcher), Santos, C. (Researcher), Tran, D. (Researcher), Fernandes, D. (Researcher), Bonfim, D. (Researcher), Schliephake, E. (Researcher), Kalogirou, F. (Researcher), Reis, F. (Researcher), Santos, F. (Researcher), Machado, F. (Researcher), Sguera, F. (Researcher), Cerqueiro, G. (Researcher), Reis, H. (Researcher), Barreto, I. (Researcher), Silva, J. (Researcher), Salvado, J. C. (Researcher), Neves, J. C. D. (Researcher), Gijsbrechts, J. (Researcher), Stahl, J. (Researcher), Guedes, J. C. (Researcher), Faias, J. (Researcher), Wagner, L. (Researcher), Correia, I. (Researcher), Saldanha, M. F. (Researcher), Fontes, J. C. (Researcher), Modesto, L. (Researcher), Meira, M. (Researcher), Matos, M. G. D. (Researcher), Gouveia, M. (Researcher), Kozeniauskas, N. (Researcher), Bertani, N. (Researcher), Couzoff, P. (Researcher), Barroso, P. (Researcher), Encarnação, P. (Researcher), Raposo, P. (Researcher), Teles, P. (Researcher), Bastos, W. (Researcher), Bohnsack, R. (Researcher), Vale, R. C. D. (Researcher), Ferreira, R. (Researcher), Lloyd-Braga, T. (Researcher), Ramus, T. (Researcher), Colaço, V. H. (Researcher), Cavicchini, A. (Researcher), Parada, P. (Researcher), Pieters, R. (Researcher), Pinto, F. S. (Researcher), Colaço, V. H. (Researcher) & Venter, Z. (Researcher)
1/01/20 → 31/12/25
Project: Research
Research output
- 5 Article
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AdGazer: improving contextual advertising with theory-informed machine learning
Ye, J., Wedel, M. & Pieters, R., Jul 2026, In: Journal of Marketing. 90, 4, p. 122-144 23 p.Research output: Contribution to journal › Article › peer-review
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Improving the discriminant validation of multi-item scales
Pieters, C., Baumgartner, H. & Pieters, R., Jun 2026, In: Journal of Marketing Research. 63, 3, p. 502-517 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)47 Downloads -
Effects of advertising exposure duration and frequency: a theory and initial test
Elsen, M., Pieters, R. & Wedel, M., Jun 2025, In: Journal of Marketing Analytics. 13, 2, p. 386-404 19 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, A., Pieters, R. & Erdem, T., Aug 2023, In: Journal of Marketing Research. 60, 4, p. 625-645 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile27 Citations (Scopus)70 Downloads -
Materialism and life satisfaction relations between and within people over time: results of a three-wave longitudinal study
Jaspers, E. D. T., Pandelaere, M., Pieters, R. G. M. & Shrum, L. J., 1 Jul 2023, In: Journal of Consumer Psychology. 33, 3, p. 591-601 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Citations (Scopus)40 Downloads
Datasets
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Effects of advertising exposure duration and frequency depend on ad typicality
Elsen, M. (Contributor), Pieters, R. (Contributor) & Wedel, M. (Contributor), Mendeley Data, 16 May 2024
Research data
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Replication data for: AdGazer: improving contextual advertising with theory-informed machine learning
Ye, J. (Creator), Wedel, M. (Creator) & Pieters, R. (Creator), Harvard University, 19 Oct 2025
DOI: 10.7910/DVN/DSJWIV
Research data