João Niza Braga

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Research activity per year

Education/Academic qualification

PhD, Disentangling the representativeness heuristic from the availability heuristic, University of Lisbon

Award Date: 1 Jan 2015

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1 Similar Profiles

15 Abstract
13 Article
4 Poster
1 Chapter

The prosocial pandemic: COVID-19 reminders increase consumers' prosocial behavior intentions
Braga, J. N., Leitão, M. & Jacinto, S., 15 May 2026, (Accepted/In press) In: Social Responsibility Journal. p. 1-19 19 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
3 Downloads
May the intentional candidate win: the effect of global performance information on intentionality attributions and managerial hot-hand predictions
Braga, J. N. & Jacinto, S., Apr 2024, In: Journal of Behavioral Decision Making. 37, 2, 14 p., e2379.
Research output: Contribution to journal › Article › peer-review

Open Access
File
2 Downloads
Not all hands get hot: success rates and hot-hand predictions
Braga, J. N. & Jacinto, S., Sept 2024, In: Asian Journal of Social Psychology. 27, 3, p. 391-407 17 p.
Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
The effects of construal level on predictive heuristics: disentangling representativeness from availability
Braga, J. N., 2024, In: Basic and Applied Social Psychology. 46, 3, p. 187-199 13 p.
Research output: Contribution to journal › Article › peer-review
Effortless online shopping? How online shopping contexts prime heuristic processing
Braga, J. N. & Jacinto, S., 1 Jul 2022, In: Journal of Consumer Behaviour. 21, 4, p. 743-755 13 p.
Research output: Contribution to journal › Article › peer-review
19 Citations (Scopus)

20 Supervision

Promotions and Status Motives’ Influence on Green Products' Desirability. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic
Braga, J. N. (Supervisor)
2019 → 2020
Activity: Supervision
A COO study towards the Portuguese preference for national food goods. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic
Braga, J. N. (Supervisor)
2019 → 2020
Activity: Supervision
Can We Seduce Customers to Buy Private Label Products by Using Irrelevant Attributes? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic
Braga, J. N. (Supervisor)
2019 → 2020
Activity: Supervision
The Hedonic Stigma: How the consumer’s memory seeks shelter from hedonism in utilitarianism. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic
Braga, J. N. (Supervisor)
2019 → 2020
Activity: Supervision
Sustainability Labels as Heuristic Cues. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic
Braga, J. N. (Supervisor)
2019 → 2020
Activity: Supervision

João Niza Braga

Personal profile

Education/Academic qualification

Fingerprint

Collaborations and top research areas from the last five years

Dive into details

The prosocial pandemic: COVID-19 reminders increase consumers' prosocial behavior intentions

May the intentional candidate win: the effect of global performance information on intentionality attributions and managerial hot-hand predictions

Not all hands get hot: success rates and hot-hand predictions

The effects of construal level on predictive heuristics: disentangling representativeness from availability

Effortless online shopping? How online shopping contexts prime heuristic processing

Promotions and Status Motives’ Influence on Green Products' Desirability. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

A COO study towards the Portuguese preference for national food goods. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

Can We Seduce Customers to Buy Private Label Products by Using Irrelevant Attributes? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

The Hedonic Stigma: How the consumer’s memory seeks shelter from hedonism in utilitarianism. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

Sustainability Labels as Heuristic Cues. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

João Niza Braga

Personal profile

Education/Academic qualification

Fingerprint

Collaborations and top research areas from the last five years

Research output

Activities