Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Joana Machado is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 1 Active
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CEGE: Research Center in Management and Economics
Silva, M., Sousa, R., Alves, P., Madsen, A., Lourenço, A., Carvalho, A. S., Andrade, A., Silva, P. D., Vlačić, B., Martins, C., Gomes, C., Gevrek, Z. E., Oliveira, F. G. D., Faria, G., Marreiros, H., Pinho, J., Machado, J., Araújo, J., Pinto, J., Rego, A., Gaspar, J. M., Corbo, L., Costa, L., Fernandes, L., Sottomayor, M., Martins, N., Hernández-Marrero, P., Gonçalves, R., Ribeiro, R., Coelho, S. L., Pereira, S. M., Silva, S., Rodrigues, V., Sotiros, D. G., Valverde, C. J. L., Leitão, A., Julião, J., Tavares, M. F. F., Lages, C. R., Elmashhara, M. G. & Teymourifar, A.
Fundação para a Ciência e a Tecnologia
1/01/20 → 31/12/23
Project: Research
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Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, J., Fonseca, B. & Martins, C., Mar 2021, In: Journal of Brand Management. 28, 2, p. 152-170 19 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
How does brand-cause fit influence the success of CrM campaigns?
Campelo, I. P., Silva, S. C. E. & Machado, J. C., 1 Jan 2021, Handbook of sustainability-driven business strategies in practice. Markovic, S., Sancha, C. & Lindgreen, A. (eds.). Edward Elgar Publishing Ltd., p. 121-142 22 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile4 Downloads -
Branding in the digital age: a “2020” vision for brand management
Yoganathan, V., Roper, S., McLeay, F. & Machado, J. C., 27 Apr 2020, In: Internet Research. 30, 1, p. 19-22 4 p.Research output: Contribution to journal › Editorial
1 Citation (Scopus) -
Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects
Carvalho, L. V. D., Azar, S. L. & Machado, J. C., 23 Jul 2020, In: Journal of Marketing Management. 36, 11-12, p. 1125-1152 28 p.Research output: Contribution to journal › Article › peer-review
17 Citations (Scopus) -
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
Silva, S. C. E., Duarte, P., Machado, J. C. & Martins, C., 1 Jun 2020, In: International Review on Public and Nonprofit Marketing. 17, 2, p. 135-157 23 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile19 Citations (Scopus)6 Downloads
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Influencer Marketing - The impact of the influencer credibility on attitude towards influencer-brand collaboration and purchase intention
Joana Machado (Supervisor) & Joana Moreira (Student)
2021Activity: Supervision
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Online Global Brand Meeting
Joana Machado (Chair)
27 May 2021Activity: Participating in or organising an event › Organising a conference, workshop, ...
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Redes sociais e a influência do conteúdo no envolvimento dos consumidores com a marca
Joana Machado (Supervisor) & André Cardoso (Student)
2021Activity: Supervision
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Como otimizar o produto televisivo dos clubes de Futebol Profissional em Portugal,
Joana Machado (Supervisor) & Rui Sarria (Student)
2021Activity: Supervision
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How does internationalization affect the management of the brand identity signs – Sogrape case study
Joana Machado (Supervisor) & Sofia Hugens (Student)
2021Activity: Supervision
Press / Media
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A fadiga no processo de tomada de decisão num mundo cada vez mais digital
5/08/21
1 Media contribution
Press/Media
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