José Morais da Silva

Research activity per year

Personal profile


José Morais da Silva holds a degree in Marketing, Advertising and Public Relations from ISLA - Instituto Superior de Linguas e Administração de Lisboa (currently Universidade Europeia - Lisboa), a Master's in Psychology of Emotions from ISCTE - Instituto Universitário de Lisboa, with specialization in Subliminal Communication and holds a PhD in Communication Sciences from Universidade Católica Portuguesa de Lisboa, with specialization in Non-verbal Communication. He investigates in the line “Media, Technology and Contexts”. His main areas of interest are the Sciences of Communication, Marketing and Advertising and the Science of Consumer Behaviour. He has developed specialization in the areas of Digital Marketing, where he teaches in the Bachelor's, Master's and Executive Education programs. He masters SEO, SEM and SEA techniques and masters online Business Models. Complementarily to teaching, he works as a consultant in the area of Business Development, Digital Transformation and Strategic Communication. In addition to the university world, José practices sports very regularly, loves his daughter and his family and is a vegetarian by choice.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities

Education/Academic qualification

PhD, Non-verbal communication in mass communication: an investigation in the Portuguese television context, Universidade Católica Portuguesa

Award Date: 5 Jun 2020

Master, Subliminal priming: a tool capable of determining consumer choice behavior?, University Institute of Lisbon

Award Date: 28 Dec 2012

Bachelor, Sustainability Marketing, ISLA Campus Lisboa

Award Date: 22 Feb 2010

External positions

Assistant Professor, European University of Lisbon

15 Sept 2015 → …


  • H Social Sciences (General)
  • Communication
  • Marketing
  • Public relations
  • Non verbal


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Collaborations and top research areas from the last five years

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