José Gabriel Andrade is a researcher and professor on media, marketing and communication at the University of Minho. José holds a European PhD in Communication Sciences from the Portuguese Catholic University with the support of the Foundation for Science and Technology (FCT) and a Master in Communication Sciences: Communication, Organization and New Technologies from the Universidade Católica Portuguesa, with the support of the European Union High Level Scholarship Program for Latin America (Alban). He coordinated the Master in Digital Communication and integrated the structure responsible for quality management, internships, communication and interface with the University community, actively participating in the professional and personal development of students. He is the director of the Casa do Conhecimento Cultural Unit of the University of Minho.